Author name: jirehelizabeth

One moment you’re laser-focused on influencer campaigns and conversion rates—the next moment, your packaging costs to your supply chain have […]

What does it take to build a profitable DTC brand when everything seems to keep changing? From global trade wars

Performance reviews often miss the mark… especially in remote teams. Lack of visibility, accountability, and structure can often make it

Tariff volatility has become the new norm, and for DTC brands, it often hits where it hurts most: margin. But

For DTC founders navigating rising ad costs, fulfillment delays, and margin pressures, it’s becoming increasingly clear: growing a brand today

Tariff shocks can feel like a sudden derailment for businesses, particularly for DTC brands and entrepreneurs navigating already-tight margins. Last

Disruption isn’t new in the world of DTC. From shifting platforms to supply chain shakeups, brands are constantly adapting to

“Nobody said it was easy. No one ever said it would be so hard.” Who knew a Coldplay lyric could

The workplace yesterday is different from the workspace today, and we’re seeing a generational shift like never before. With Generation